An average text message via SMS has a whooping open rate of 98%. Compare that to an email sent as a part of a marketing campaign (less than 30% open rate) or an organic marketing campaign. This is what makes bulk SMS marketing great.
Now consider this fact: Everybody has a phone in their hands today. With so much potential to tap into a massive market, it’s no wonder online bulk SMS services have thrived in the e-commerce sector.
Bulk SMS marketing has only grown from strength to strength and there is a reason why it’s at the peak of demand today.
SMS marketing can help businesses of all shapes and sizes in various ways.
It is deemed as an excellent way of generating leads, collecting feedback, and engaging customers via loyalty points.
Online bulk SMS software allows creating personalized messages for your customers and can help run a campaign offers such as discount or coupon codes.
This allows better conversion of customers in your targeted market.
An oft-overlooked aspect of bulk SMS marketing is that it saves you the trouble of running elaborate and sophisticated ad copies.
This means it’s not just a cost-effective solution for small businesses but allows enables you to run a marketing plan, from inception to implementation, in a short time.
It has been observed that customers prefer to be messaged than being cold-called and emailed.
Most cheap bulk SMS solutions provide vital analytics, enabling you to pivot your campaign’s performance as you deem fit.
Here’s our top tips to running a bulk SMS marketing campaign that will bring leads and generate profits:
Know Your Customer(s):
It may appear tempting at first sight to bombard random numbers with SMS service. There are so many best bulk SMS providers after all.
However, this line of thinking has disastrous consequences for your potential campaign even before it started.
Focus on your target market and why they would want your product in the first place.
Only then will your campaign perform better while you customize your messages and product pitch for the right customers.
Not spreading spam will also spare you from regulatory bodies and laws.
Opting out of a list is easy, and the customers will not hesitate to do so if it’s irrelevant to them.
Create Value for Customers
It goes without saying that your online bulk SMS campaign will only work if your customers deem your product to be relevant and of value. Avoid wasting your customer’s time.
Even a well-crafted campaign with deals, giveaways, and promos is useless if it’s irrelevant to the customer.
Empower your customer and think about their needs as well. A good way to funnel such customers is to pitch them something on the lines of ‘Send COUPONS to *345 to get coupon codes for the nearest restaurants’.
Doing so allows customers to make up their minds to opt-in or opt-out of a message.
Remember, the reputation of your company is at stake. Sending unsolicited messages to an unwilling audience only spoils it.
Personalize your Bulk SMS Marketing Campaigns
If you’re looking to capture your customer’s attention, personalize the messages in your campaign as much as possible.
There’s nothing that catches the person’s attention other than their own name in the message.
A ‘client’ or ‘dear customer’ simply does not have that ring to it.
In addition to this, segment your potential customers based on what benefit you the most i.e. demographics and purchase history.
You can create personalized messages to ensure maximum conversion.
It is pertinent to mention that a well-crafted message is worth nothing if you try to sell a male in the mid-40s a product only women in their early 20s are likely to buy more.
Helping craft the right message for the right people helps you build a repertoire with your clientele.
Most mass mail services come with a merge function that will help you send customers’ name along with your message in a manner you desire.
Stick to the Basics
Your SMS is only 160 characters long. This limitation can be a boon or a bane, depending on how you use it.
Ideally, your SMS needs to be as short, crisp, and to-the-point as possible. Avoid being blunt but do not get carried away with the pleasantries.
Overdoing capitalization, emoticons, acronyms and using slang will not please the readers’ eye. You’ve got one message, so make it count.
Timing is the key
A client in the office is more likely to respond positively to a food-related campaign near lunch hour than he is while going to bed at night.
This is why timing matters. A discount menu for a restaurant chain that operates in downtown needs to send their messages midday rather than at midnight.
A normal rule of thumb is not to send potential clients a message too early or too late in the day.
Also, limit the SMS you send out during certain intervals. If you spam the customer, they might think it’s intrusive.
If you send out too less, they might not remember your brand at all.
Timing is of the essence. A little hit-and-trial may bring valuable lessons.
Send your messages with a goal in your mind. Guide your customer to take action based on their needs or wants.
Sending out open-ended statements serves little purpose and has a horrible conversion rate for your campaigns.
Things such as coupons or vouchers which have limited validity, implore the user to act on time.
Following these guidelines and best practices will help you optimize your campaigns be it bulk MMS messaging or sending out programmable SMS to your potential customers.
A little hit and trial to pivot and you’re good to go. And if you need a professional team to help you get sorted, you can always contact us here.