To engage more customers and prospects, nothing can be a more affordable and effective solution than bulk SMS marketing services.
The reason is that almost all receive your message and give you a response immediately.
So, if you are planning to alert your customers about the promotion or launch of a new product, it is the best option to avail of.
More importantly, it will be delivered to the right recipient, and there is no spam inbox in the messages section.
Before going further, let us go through some authentic stats!
According to research conducted by Statista, 52% of the total online traffic had been generated through smartphones in 2018.
And now, when we are in the last quarter of 2020, this percentage has been increased for sure.
More importantly, the only positive impact of the Covid-19 Pandemic, which can be observed only on E-Commerce solutions.
The reason is that more than 60% of the users are coming from smartphones now.
Another research confirms that you can reach to your 98% of customers if you are using bulk SMS marketing services for promoting your business.
It is the highest delivery rate when we compare this marketing tool with other media such as email marketing, social media marketing, search engine marketing, and other digital marketing tools.
Another important aspect of this research is that the response rate is 45% with bulk messaging. Do you expect more than it from any other marketing campaign?
What does it mean? Well,
Well, if you want to access your customer in any case, no other marketing campaign can beat bulk messaging services.
More importantly, when we know that more than 60% of the users are coming online by using smartphones, the impact of a promotion message with a link is the best.
Therefore, we think that can bulk SMS can drive traffic towards your website and improve your online performance.
How to define bulk SMS?
We all know about SMSs, as all smartphones and feature phones have this option. So, when we add bulk before SMS, it means that we can send a large number of messages to our valued customers.
To perform this task, it is necessary to hire a bulk SMS service provider that allows us to send a message to many people and convey our message to them.
The companies use these applications in combination with other software programs. They can do it only if the service provider is providing an API integration to them for sending bulk messages.
For these services, the interaction with an SMS gateway. In this way, you can send your message to the whole world without worrying about the location of the recipients. More importantly, these messages are delivered in seconds.
How are businesses extracting benefits from bulk SMS marketing?
Bulk SMS marketing campaigns are suitable for all types of businesses. Whether you are a banker, working for E-Commerce websites, selling retail items, or a tech company, everyone is in your access.
The companies are using this service for entertaining their customers, informing them about the latest activities in the firm, and promoting their brand.
However, here are some key uses:
- Collect payments
- Offer discounts
- Alert them about seasonal and occasional sales
- Send them coupon codes
- Send them product news
- Appeal for election votes
- Message to say thank you
- Notify about services
- Request for feedback
- Request for helping in survey
- Request for downloading the apps
- Update about emergency
When businesses design a marketing campaign, they use bulk SMS campaigns with email marketing. The purpose of this strategy is to touch the customers from two sides.
During this campaign, the response against SMS allows the marketers to react quickly and prepare themselves for the response from other marketing campaigns.
The reason is the response rate that SMS marketing campaign offers. Retail stores plan this campaign when they want to clear the stock to allow new stock for coming in.
it happens at the start of the new season. Sometimes, the businesses need to initiate this campaign to counter the competitor’s promotion campaign as well to remain relevant in the age of PR crisis.
How to implement a Bulk SMS marketing campaign for business growth?
Once you have deiced to go with this marketing tool, you only need to interact with one of the most renowned bulk SMS service providers.
These providers have web interfaces and apps, so you need to choose the best possible solution for you.
Some apps ask you to sign in by completing an online form, pay the fee that will be the best when you will compare it with other services, and start using services by sending your sample SMS to the relevant people.
More importantly, you need to add numbers on which you are going to send messages by getting their prior permission.
You can also personalize these messages by adding the name of the recipients and using other advanced options after the consultation with your service providers.