Bulk SMS services are one of the most effective and useful marketing strategies that are essential to access all mobile users for informing them about your business.
More and more businesses are incorporating bulk SMS marketing solutions to target the potential and existing customers, as these services are the best in getting a response.
Everyone knows that mobile phones are not a luxury now. Every business wants to reach its customers by using different mobile marketing strategies.
Even the web-based solutions are trying to access smartphone users because more than 60% of traffic is coming via using mobile phones.
Generally, mobile marketing is a must in the current digital world but, when we talk about bulk SMS marketing,
it means that we want to consider all those customers as well who do not use the internet more or are using feature phones.
Bulk SMS marketing – An integral part of digital marketing now!
When we talk about digital marketing, it is a broader term. Companies may go for search engine marketing, social media marketing, email marketing, and many others.
However, in this whole scenario, we cannot ignore cheap bulk SMS marketing. The reason is that it helps you send marketing and promotional messages in the shortest way and get a response immediately.
The reason for giving importance to SMS marketing is that more than 98% of these messages are delivered according to research.
It means that the delivery rate is better than any other marketing campaign in the market.
Another important aspect of this discussion is that it is the most convenient way to access your customer and deliver your message with a link to the website to allow them to visit you and increase traffic.
Although digital technology has hit the world tremendously by offering many marketing solutions to businesses, some old things still exist.
For example, programmable SMS marketing is still relevant. The stats confirm our claim in this regard.
According to research, more than 96% of mobile users read the messages that they receive.
When we compare it with other marketing strategies, we find that this percentage is much low.
For example, only 48% of the email receivers open promotional emails that are almost half of the response that we can get from an SMS marketing campaign.
Improved customer relationships with bulk SMS marketing
As these messages are sent in a personalized way, the companies can improve the customer relationships that ultimately help them improve customer communication.
With two-way SMS, you can also get the response of the customers. According to research, bulk SMS services offer the fastest response rate when compare with other marketing channels.
As programmable SMS solutions allow you to continue messaging, you can convert potential customers into existing customers that will improve the communication sector, and customers love it.
Not only bulk SMSs, but bulk MMS messaging services are also used for business promotion and brand awareness.
The SMS marketing service providers offer all these services to improve business communication. You use web software or a mobile app to perform this activity.
Bulk SMS services are just like a personalized SMS. The only difference is that you can send an SMS to several recipients by clicking just once.
More expertise in using these services can help you use Bulk SMS as your perfect business pitch.
When you need to use bulk SMS marketing services, you need to engage with a virtual number provider who will provide you virtual numbers for sending messages.
It means that you can use a personalized number for communicating with your customers.
Through bulk SMS services, you ensure that you are in touch with your customers. However, you can keep strategic well-targeted exposure in mind.
It is necessary to avail of endless opportunities for the business. More importantly, you can access all your customers in the local and international market.
Therefore, this marketing solution gives you global access at the most affordable rates.
When do we use Bulk SMS Services?
In which situations and opportunities we can use bulk SMS marketing? Here are some of them!
- Mass SMS advertising
- Safety checks (password confirmation)
- Product information
- SMS newsletters
- Sending notifications
- Entertainment (competitions)
- All sorts of different text messages
Who are the users of bulk SMS marketing?
Bulk SMS services are in use in many companies and industries. Some of them are:
- Consumer brands
- Media outlets
- Major airlines
- Healthcare providers
- Travel agencies
- Large consumer websites
- Many others
Why do big companies need bulk SMS marketing solutions?
Because they deal with several customers daily. Reaching them is difficult at some special event or provide certain information.
Bulk SMS services help them access at once to all customers and tell them about special discounts that you are giving for a specific period.
You can send them alerts in the case of reminding them about payments, inform them about the launch of a new product, or invite them to participate in a specific event.
Bulk SMS Services are equally good for SMEs.
However, it does not mean that Online bulk SMS services are only for big companies. Small and medium enterprises (SMEs) can also use these services.
Maybe you give more importance to social media marketing or email marketing to reach your people.
However, only a small percentage of recipients read these emails. On the other hand, messages are not only read but responded to as well.
Another important aspect is that the availability of the internet may keep you away from your customers in the case of email marketing.
And when he reads the mail, your campaign has been ended. Conversely, messages are delivered if your mobile is on.
So, the fact is that bulk SMS marketing is the best marketing tool that is available at the most affordable rates as well.
It is time to conclude this article by saying that bulk SMS marketing is not only for big companies. Every company or retailer can use it with confidence to attract more and more customers.
So, if you have not tried it yet, you must be confident that opportunities are equal to all. You only need to decide and avail of bulk SMS marketing now.